Is it time to rethink how you’re generating leads?

When it comes to marketing and promoting your business, probably the biggest issues for most business owners are effective planning and maintaining a consistent marketing effort.

With so many marketing possibilities, it’s hard to know which direction to focus your efforts on and if you’re going in too many directions, your marketing becomes diluted, ineffective and inconsistent.

Maybe it’s time to consider improving your systems and tools to help you stay organized and focused on what really works for your
business. Spending more time on the front end of your marketing efforts will result in increased efficiency, increased opportunities and overall improved revenue.

Avoid making quick decisions about the promotional end of your business.  Consider an evaluation phase where you look at every possibility and carefully weigh the pros and the cons.  I’m sure you’ll be amazed at how many possibilities you will come up with.

Scrutinize these possibilities, selecting the tactics that will most likely be successful to your business.  Take into account your available resources, and who your niche market is.  Remove the tactics that do not fit the culture of your business or are not productive to your type of business.

Once you’ve spent the time carefully evaluating the possibilities, you may be surprised to learn that some of the more popular, trendy methods of lead generation (i.e. social media) aren’t really a good fit for your type of business.

With all the promotional possibilities, it makes sense to go through the steps.  There’s a very nifty little tool called to keep you organized and assist you in the process. Check it out!

How do you stay consistent with your marketing?  What tools and techniques keep you on track?


~ by Grande & Associates, LLC on July 7, 2011.

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